Cascais SAD and Força Portugal team up

Cascais, Portugal / 19.10.2026 — Cascais SAD has partnered with Força Portugal, one of the country’s established names in football retail. The club’s home shirt is now on sale at Força Portugal’s store in the centre of Cascais, alongside giants like the Portuguese national team, Benfica, FC Porto and Sporting.

Força Portugal has been selling official football shirts since 1999, with stores across Portugal’s main tourist destinations, from Porto and Lisbon to the Algarve and Madeira.

On the same shelves as the biggest clubs

A retailer that stocks the national team and the country’s biggest clubs is not short of shirts to sell. Força Portugal made room for one more.

Cascais SAD is not one of the biggest names in world football, but its shirt now hangs beside theirs. That is a milestone, and not one the club reached by itself. A club like this one grows because partners decide to back it. This is what that looks like.

A walk into town

For supporters in Cascais, the partnership puts the shirt within reach: on the rail inside, and on a mannequin in the upstairs window.

For the club, the store reaches people the stadium alone cannot. International visitors pass through Cascais every day, and most of them will never be here on a matchday. They will walk past that window, though, and every shirt that leaves in a suitcase takes the name of the club, and of the town, with it.

This is a commercial step with a simple purpose: what the club earns goes back into the squad, the ground and the academy.

James O’Neill, Business Development & Strategy at Estrella Football Group, said: “Força Portugal saw the potential in Cascais SAD, and we’re grateful for the trust they’ve shown in us. Working with a partner with this much expertise in Portuguese football retail is a big step for the club and a sign of where we’re heading.”

Only the start

The home shirt is on sale now at Força Portugal, Rua Sebastião José de Carvalho e Melo 1, right in the middle of Cascais, open every day from 10:00 to 22:00.

Our thanks to everyone at the store for backing the club. Cascais SAD sees this as the start of a long-term partnership that keeps growing, one green shirt at a time.